Stanley St has created and launched a campaign and free digital tool kit to give a voice to businesses impacted by Covid-19, while encouraging Kiwis to get behind them.
The Support Local, Shop Local campaign features struggling businesses shouting their support to other businesses in the area, a true reflection of ‘he waka eke noa’ – we are all in this together.
Stanley St owner Greg Partington says although Kiwis should be proud of the effort they have put in to keep New Zealand safe, it is the businesses that are carrying the majority of the burden.
“The reality is New Zealand businesses have traded equity, years of toil, future security and life-long dreams to keep us safe. So many of the things we treasure about our way of life are in danger of being lost forever.
“As a New Zealand owned and operated agency we are going through this too and given our expertise in this area we wanted to help struggling business across the country.”
Partington adds the campaign and resource kit can be utilised by any organisation who wants to support local New Zealand businesses or is a local business.
In New Zealand it is our local businesses that bring innovation, growth and a sense of community. Partington says now is the time to say a huge thank you to businesses for keeping us safe by supporting and shopping locally.
“These are the businesses that make our towns special and unique. They are hard-working people, often collaborating with other local businesses. These are the people that know us by name; they are our neighbours and in many cases our friends.”
Head of media Andrew Reinholds says the campaign would not have been able to run if it wasn’t for the media companies coming together.
“It’s unprecedented, there has been fantastic support of this initiative by media companies in New Zealand and it speaks volumes about the positive impact collaboration can achieve. A huge thank you must go out to Mediaworks, NZME, Stuff and TVNZ.”
The free digital tool kit to help local businesses promote themselves can be found at www.support-local.nz