By Richard Conway
Last week, Google made an unexpected announcement that it would be allowing e-commerce businesses the ability to list their products on Google Shopping for free. Initially, this will be launched on April 27th in the US with an expected global roll out before the end of the year.
According to Bill Ready, President, Commerce at Google:
“Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google.”
This update has been in Google’s pipeline for some time. However, with the economic impact that retailers have experienced due to COVID-19, Google decided to accelerate the release.
Glen Gabe (@glenngabe), columnist at Search Engine Land, tweeted a screenshot of what it actually looks like live, with paid shopping ads on the top and the free shopping ads underneath.
Google announced a number of shopping updates last year at Google Marketing Live and is focussed on keeping and growing their share of e-commerce transactions, with increased competition from Amazon.
Google Shopping was launched in New Zealand in 2017 but has been available globally for much longer. As part of the beta test in New Zealand, Pure SEO has seen some incredible results utilising Shopping and Smart Shopping campaigns (Boardertown Case study) in New Zealand and internationally.
Existing Google Shopping advertisers will be ready for free shopping ads. Companies that do not utilise shopping ads, however, will need to sign up to Google Merchant Centre.