A year or so after Ikea’s initial confirmation of a New Zealand presence, the Swedish mega-retailer has released more detail. It’s revealed it will launch stores in Auckland and Christchurch, a smaller presence in Wellington, and an ecommerce offer.
Many have speculated that Ikea’s first store in New Zealand may be a small-format offering, but it’s confirmed the Auckland store will be full-sized. A standard Ikea store is 30,000 square metres.
An Auckland presence was expected, but this announcement is the first we’ve heard of further Ikea stores outside the supercity.
The Christchurch store will be a smaller-format offering, and Wellington will have a ‘planning studio’.
Planning studios are small showroom-style stores dedicated to kitchen and bathroom products – the goods inside are display only, and items purchased will be delivered to the shopper’s home. Shoppers can book free design and planning appointments and let their children use the unsupervised play facilities, but cannot return items or purchase food at these stores.
Ikea has confirmed that New Zealand shoppers will be able to access its core range of over 7000 mandatory products, plus its Ikea Food offering.
While it hasn’t elaborated on timings, reiterating that the Ikea shopping experience will open in “the next few years”, Ikea has confirmed it will open a pop-up six months prior to the opening of the first store. It will accompany its bricks and mortar launches with a full ecommerce offer.
Ikea isn’t hiring right now, but has launched section on its website allowing potential staffers to signal their interest. You can find it here.