Foodstuffs’ flagship grocery brand New World is on the hunt for a new ad agency for the first time in nine years.
New World has been with its current agency, 99, for nine years. Starting the journey together in 2011, New World has now decided a new outlook is needed for the new decade. It has been described as “New Zealand’s biggest spender on advertising in the supermarket sector.”
Three agencies are apparently up for the $62 million account: DDB, FCB and PitchBlack.