In a bid to encourage more businesses to switch their fleets to electric vehicles, the Energy Efficiency Conservation Authority (EECA) is offering a ‘shout out’ on prominent digital billboards in Auckland, Wellington and Christchurch for those who post about their EV use on social media.
For the chance to receive a shout out, businesses simply need to share a post about their EV use on their company’s Facebook, Instagram or LinkedIn page using the hashtag #GenLessEVs and then email a link to EECA’s promotional platform Gen Less at firstname.lastname@example.org.
Chief executive at EECA, Andrew Caseley, says he hopes the project will continue to normalise the idea of EVs as part of daily business. According to Ministry of Transport data, businesses account for about 23 percent of the EVs registered in New Zealand.
“Road transport accounts for around 20 percent of New Zealand’s total annual greenhouse gas emissions,” Caseley says.
“There’s never been a more important time to look at the practical changes we could all be making to reduce emissions and transitioning to EVs is just one solution that will help decarbonise transport.
“We know there are many companies in New Zealand that are already using EVs as part of their day-to-day business, but unless organisations are talking about it regularly, people may not realise the positive impact they’re having.”
The ‘EV Shout Outs’ digital billboards will go live from March 2-29. Digital banners will further promote businesses’ EV use online.