Kiwi brands shine at international real media awards
EziBuy, Briscoes, Farmer’s, Ray White, Supercheap Auto and OOBE took home top honors at the Real Media Awards, recognised for their excellence in campaign and retail marketing.
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How retailers can reap the benefits of radio
Product and price has always been important for retailers, but increasingly, customers are looking to shop with brands that they can connect with emotionally. Sound is one of the most effective ways to do this, and as such, radio advertising has been proven to strike
Our picks from the second 48 hours of New Zealand Fashion Week
And just like that, it’s all winding up. Stand-out shows from Wednesday evening, Thursday and Friday have included Stolen Girlfriends Club’s party atmosphere at Avondale Racecourse, the Resene Designer Runway, Miromoda, and Zambesi’s retrospective 40th anniversary show at the Central City Library Tāmaki Pātaka Kōrero.
Cactus Outdoor: A leader in New Zealand made design
Cactus Outdoor was the first outdoor apparel brand to have a website in 1995 and has been selling its gear online since then. In July this year, Cactus Outdoor bought out their manufacturer Albion Cactus Outdoor, bringing hope to the local apparel manufacturing industry. We
New Label Insights: Introducing Loclaire
Frances Lowe of conscious womenswear label Loclaire debuted her collection on 19 July 2019. She describes the Loclaire customer as kind, curious, and strong; it’s less of an age, and more a mindset.
Zambesi discusses the importance of commercial partnerships
New Zealand designer Zambesi is celebrating its 40th year in business with an offsite New Zealand Fashion Week show tonight. The label has partnered with rideshare company Ola in an activation which will see Ola cars and drivers ‘dressed’ in a bespoke adaption of its
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A journey from retail to design with Knuefermann
Designer Turet Knuefermann first opened TK in Ponsonby after being inspired by trips to Brazil, because of the ability to find unique garments that were unavailable in New Zealand at the time.
Kathryn Wilson talks New Zealand Fashion Week and ecommerce
We speak to New Zealand Fashion Week veteran Kathryn Wilson about NZFW19 and the secrets behind her ongoing retail successes.
Introducing Coco Republic at Westfield Newmarket: The Australian retailer set to shake up our furniture category
Australian furniture and homewares retailer Coco Republic is set to launch its first international store at Westfield Newmarket this week. We got an advance preview from country manager Jordan Quill to find out what’s in store.
Inside Farmers’ store of the future at Westfield Newmarket
Farmers is set to open a two-level flagship store covering more than 7,000 square metres at Westfield Newmarket on Thursday. The new store is home to many firsts – some for New Zealand, and some for Farmers. Read on for pre-launch preview insights.