Shopper marketing has a different definition no matter who you ask. It’s tangible and intangible, it's behavioural and factual, it’s subconscious, it’s purposeful. Unfortunately for those trying to implement it, it’s all the above. While shopper marketing has no straight definition, it does have a
EziBuy, Briscoes, Farmer’s, Ray White, Supercheap Auto and OOBE took home top honors at the Real Media Awards, recognised for their excellence in campaign and retail marketing.
Product and price has always been important for retailers, but increasingly, customers are looking to shop with brands that they can connect with emotionally. Sound is one of the most effective ways to do this, and as such, radio advertising has been proven to strike
And just like that, it’s all winding up. Stand-out shows from Wednesday evening, Thursday and Friday have included Stolen Girlfriends Club’s party atmosphere at Avondale Racecourse, the Resene Designer Runway, Miromoda, and Zambesi’s retrospective 40th anniversary show at the Central City Library Tāmaki Pātaka Kōrero.
Cactus Outdoor was the first outdoor apparel brand to have a website in 1995 and has been selling its gear online since then. In July this year, Cactus Outdoor bought out their manufacturer Albion Cactus Outdoor, bringing hope to the local apparel manufacturing industry. We
Frances Lowe of conscious womenswear label Loclaire debuted her collection on 19 July 2019. She describes the Loclaire customer as kind, curious, and strong; it’s less of an age, and more a mindset.
New Zealand designer Zambesi is celebrating its 40th year in business with an offsite New Zealand Fashion Week show tonight. The label has partnered with rideshare company Ola in an activation which will see Ola cars and drivers ‘dressed’ in a bespoke adaption of its
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Designer Turet Knuefermann first opened TK in Ponsonby after being inspired by trips to Brazil, because of the ability to find unique garments that were unavailable in New Zealand at the time.
We speak to New Zealand Fashion Week veteran Kathryn Wilson about NZFW19 and the secrets behind her ongoing retail successes.
Australian furniture and homewares retailer Coco Republic is set to launch its first international store at Westfield Newmarket this week. We got an advance preview from country manager Jordan Quill to find out what’s in store.