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How Black Friday is changing the way consumers shop

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The American holiday of Thanksgiving hasn’t quite caught on here in New Zealand, but the retail sales event of the year that aligns with the holiday certainly has.

Black Friday sales have flooded the NZ retail market over the past few years. 

Retailers are catching on, with this Friday to be the biggest Black Friday sales event yet, in New Zealand. 

A PriceSpy consumer survey found that almost half of Kiwis are planning to purchase an item on Black Friday.  

30 percent of New Zealanders are intending to spend more than $300 this year which is up from 24 percent in 2018. 

Sales with range from 15 to 60 percent off in Auckland city stores.

Heart of the City chief executive, Viv Beck said that a lot of stores will be open later than normal to cater to the large group of shoppers who work day shifts and wouldn’t usually be able to make it to the shops before closing. 

There is a level of suspense included now the New Zealand market has got fully involved in the US tradition, including keeping a lot of sales under wraps until the day before or the morning of the event.

The sales for The Warehouse were released earlier today with a large focus on discounting popular electronics, whiteware and Christmas décor. 

The Warehouse CEO Pejman Okhovat said, “We’ve been running Black Friday for seven years now and every year it gets bigger.” 

“The timing of Black Friday is ideal for getting a head start on Christmas shopping and we’re expecting shoppers to take advantage of some our amazing deals.”

Recent shopping on TheMarket.com indicated that more people are shopping for Christmas gifts earlier during these sale periods. 

This trend has increased as Black Friday is now gaining traction in the New Zealand retail market. 

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