After trading under administration for some six weeks, Ziera has announced that as no buyer interested in purchasing the whole of the business has been found, it’s entering a ‘closing down sale phase’.
All 45 Ziera stores across New Zealand and Australia are likely to close, meaning up to 250 staff will lose their jobs.
One of the administrators, Conor McElhinney, said the team continues to work with parties who are looking at purchasing a “slimmed-down version of the business”. It hopes to announce a sale of part of the business in the near future, with the intention of securing the brand for retail and wholesale customers.
“We are incredibly grateful for the support of staff during this difficult time, with all of the team working hard to preserve the business,” McElhinney says. “Unfortunately, as there is no buyer for Ziera as a whole, we have had to make some staff redundant and we expect to have to make further redundancies in the future as stores close.
“However, customers will benefit from these developments. As we are now entering a “closing down” phase, there will be increased discounting in store, with new season styles being dispatched to stores daily. But customers should get in quick, as we are already running out of certain sizes and styles.”