New Zealand wine producer Yealands Wine Group has today announced the appointment of Tiffani Graydon as its new chief executive. Graydon has previously worked at Yealands in a GM sales and marketing capacity.
Graydon has 25 years worth of industry knowledge and senior executive experience in New Zealand and offshore.
“After rapid expansion over the last decade, Yealands Wine Group is now ready to enter the next phase of business growth. The future is very bright, and one I’m excited to lead the team through as we focus on building brand equity globally and here in New Zealand; alongside cementing our position in sustainable wine making.
“What sets the Yealands’ story apart from many others in the New Zealand wine industry, and part of what drew me back to the company, is the opportunity we have to take a genuine leadership role in sustainable winemaking. It’s a value held strongly by our people but is also something which is driving consumers’ decision-making in their brand choices,” Graydon says.
In the coming weeks, Graydon and the senior leadership team, will refine the organisation’s business strategy focusing resources on key growth areas for the business.
Peter Radich, Chairman of Yealands Wine Group says “We’re looking forward to Yealands’ business growth with Tiffani leading the way. She has invaluable international and senior executive experience in the wine industry, a passion for sustainability, and has a strong determination to succeed.”