We talk to Elisha Watson, founder of social enterprise Nisa, about Nisa’s growth from online to an established store in Wellington. Nisa’s mission is to employ and empower women from refugee backgrounds.
Swiss-owned global footwear chain The Athlete’s Foot has introduced a new piece of in-store technology called MyFit3D which digitises the fitting process. The technology will be rolled out at all stores across New Zealand.
We talk to Meagan Kerr, body positivity advocate and blogger at This is Meagan Kerr about how retailers can do better to cater to customers of all sizes.
These days when you hear the words, ‘marketing’, ‘leads’, ‘websites’, ‘social media’ and so on, it’s easy to wonder what to focus on. Add to that, the saturation of industry experts, all claiming to deliver a complete suite of solutions and it can become overwhelming.
Proud to be family owned and established in the South Island, Millers is a household name that provides the very best in curtains, blinds and accessories to a loyal customer base that only continues to grow. As their 95th birthday fast approaches, there’s never been
Auckland Airport’s International Departure Experience redesign hopes to build for the passenger journey, represent our cultural identity, and become a blueprint for modern airport design. The project was completed in November and has been fronted by architecture firms Jasmax and Gensler. It has doubled the
Shopper marketing has a different definition no matter who you ask. It’s tangible and intangible, it's behavioural and factual, it’s subconscious, it’s purposeful. Unfortunately for those trying to implement it, it’s all the above. While shopper marketing has no straight definition, it does have a
EziBuy, Briscoes, Farmer’s, Ray White, Supercheap Auto and OOBE took home top honors at the Real Media Awards, recognised for their excellence in campaign and retail marketing.
Product and price has always been important for retailers, but increasingly, customers are looking to shop with brands that they can connect with emotionally. Sound is one of the most effective ways to do this, and as such, radio advertising has been proven to strike