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Quality over quantity

These days when you hear the words, ‘marketing’, ‘leads’, ‘websites’, ‘social media’ and so on, it’s easy to wonder what to focus on. Add to that, the saturation of industry experts, all claiming to deliver a complete suite of solutions and it can become overwhelming. At our marketing agency, we recognise the need to create clarity in your decision making! We’ve put together three simple steps to help you find your perfect marketing partner.
Step 1: Start with ‘why?’
Before looking into any marketing, ask yourself ‘why?’. Determining your business goals will provide measures of success that are meaningful to your business growth. From there, marketing goals can be established. For example, let’s say your business goal is to increase brand consideration by 5% YoY (year-on-year). We can then establish your marketing goals to be:
  • Increase website traffic by 20% YoY
  • Lift session time on blog pages by 15% MoM (month-on-month)
  • Google Ads to average 1.8% clickthrough-rate by EoY (end-of-year)
The important takeaway, is to create a strong foundation. Business goals shouldn’t change as often as marketing goals – the business goals are there to ensure all efforts are delivering to a common objective.
Step 2: Review and adapt, then review and adapt As part of a heathy and iterative process, reviewing marketing activity against success measures is a must, and by judging everything with an ‘if in doubt, there is no doubt’ approach. Consider your key audiences here – what messages will resonate with them, and where do they consume content? Isolating what is and isn’t working will enable constant optimisation of your marketing spend.
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