HomeOPINIONKiwi brands shine at international real media awards

Kiwi brands shine at international real media awards

EziBuy, Briscoes, Farmer’s, Ray White, Supercheap Auto and OOBE took home top honors at the Real Media Awards, recognised for their excellence in campaign and retail marketing.

Formerly known as the Australasian Catalogue Awards, the 28thReal Media Awards were held on Friday 30thAugust in Melbourne, Australia celebrating excellence in letterbox marketing, publishing, direct mail, point of sale, marketing efficacy and more. 

EziBuy was crowned winner of the Furniture, Bedding & Manchester award in the Home category for its EziBuy ‘Home Winter 2’ publication, with Briscoes coming in a close second for its ‘Savings from the Easter Bunny’ catalogue. The Kiwi brands took the accolade over fierce competition including King Living, Harris Scarfe and this year’s Judge’s Choice Award winner ALDI Supermarkets.

Edwina Neilson, Managing Director, EziBuy said it was an honour to be recognised as New Zealand and Australia’s leading industry Furniture, Bedding and Manchester publication.

“The team at EziBuy are excited to take home the prize this year and be recognised by industry leaders. Our catalogues are a central part in our marketing strategy, our customers love them, so it’s brilliant to see our Ezibuy Home Winter 2 campaign shine on an international stage,” 

Department Store, Farmers, also had a successful year, being awarded Finalists in not one but two categories. Their ‘Made For You’ publication was a finalist in Women and Men’s apparel award category as well as in the Chain and Department Store award.

“A huge congratulations to the whole team at Farmers, your hard work and dedication continues to inspire. A credit to you all to be recognised in the top five across these two categories,” commented Simon Ellis, Managing Director, Ovato NZ who produce the Farmers collateral. 

Supercheap Auto, Ray White and OOBE were also commended for their top letterbox marketing under the B2C category, coming out on top as finalists in their respective categories. 

Kellie Northwood, Chief Executive Officer, The Real Media Collective congratulated all of the New Zealand finalists and winners.

“With only the second year having New Zealand brands part of the Real Media Awards, it is fantastic to see so many celebrated for their hard work and dedication to effective real media campaigns. We are particularly excited to announce the New Zealand Media Currency development we launched earlier this year will be released in Auckland in October at an event where we’ll also celebrate the New Zealand entries to the Awards with greater Kiwi focus – so stay tuned,” said Northwood.

The Major Real Media Awards Winners and Finalists:

Agency of the Year (Sponsored by Shopfully)

Winner Medium Rare Content Agency

Finalists BMF, Plump + Spry, AJF GrowthOps, Clemenger BBDO

Best Emerging Designer (Sponsored by 

Winners Sheridan Edsall of Target Creative Studio

Finalists Sophie Hall of PFG Australia, Nikki Maras of Big W, Dana Al Habel of BMF, Maria Angelica Flores of GP Advertising

Best Emerging Talent (Sponsored by Ovato Limited)

Winner Brigitte Davies of BMF

Finalists Kevin Mui of BMF, Zane Hilder of BMF, and Jacqui Erskine of J Walter Thompson, Yousif Hurmiz Zia of Ovato Limited

Judge’s Choice (Sponsored by Ball&Doggett)

Winner ALDI Supermarkets – ‘Christmas: The More the Merrier ’18’produced by BMF

Finalists Repco – ‘It Starts With The Parts’ produced by Cummins & Partner, Bauer Media Group – ‘No GST – No Gender Selective Tax’ produced by Bauer Media Group, Vintage Cellars – ‘Cellar Press – The Rules of Attraction’ produced by Gourmet Traveller, David Jones – ‘JONES’ produced by Medium Rare Content

Brand of the Year (Sponsored by Ovato Limited)

Winner Vintage Cellars – Gourmet Traveller WINE

Finalists David Jones – Medium Rare Content Agency, Myer – Clemenger BBDO, Beacon Lighting – Beacon Lighting In-House Team, Nutrimetics – Nutrimetics In-House Team

Retailer of the Year (Sponsored by Norske Skog)

Winner Coles -Big Red, Medium Rare Content Agency, Keep Left and NBHD Creative

FinalistsALDI – BMF, Dan Murphy’s – Hardie Grant Media, Big W – Big W In-House Team, Woolworths – M&C Saatchi, Suddenly (News Corp Australia Content Agency) and Wellcom Worldwide

Media Brand of the Year (Sponsored by IVE Group)

Winner Dan Murphy’s – Hardie Grant Media

Finalists Coles -Big Red, Medium Rare Content Agency, Keep Left and NBHD Creative, Vintage Cellars – Gourmet Traveller WINE, David Jones – Medium Rare Content Agency, Strathcona Baptist Girls Grammar – Stella Dean Creative

Additional Categories and Sponsors:

HOME Category sponsored by Ovato Limited

FASHION Category sponsored by Ovato Limited

COSMETICS & PHARMACY sponsored by IVE Group


B2C sponsored by Salmat

RETAILERS sponsored by Salmat

DIRECT MAIL sponsored by Australia Post

MEDIA BRANDS sponsored by Bauer Media Group

EFFECTIVENESS sponsored by Ovato Limited

EXCELLENCE IN CRAFT sponsored by HP/Currie (print) and Ball&Doggett (paper)

Floral arrangement gifts – Stora Enso

Entry Foyer and Signage – Europoles

Guest gift – Ovato NZ, Reachmedia, Webstar 

For a full listing of Winners and Finalists go to: www.therealmediacollective.com.au/awards    

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