If you hadn’t already heard, global beauty giant Sephora is coming to Auckland this July. Founded in France by Dominique Mandonnaud in 1970 and owned by luxury goods group LVMH Moët Hennessy Louis Vuitto, Sephora has since become a leading beauty pioneer, community and trailblazer in the industry, to say the least.
Now the French retailer has landed on Kiwi shores. Ahead of the opening of the new Queen Street store in July, a 14-metre double decker bus wrapped in the retailers iconic black and white striped calepinage is set to tour the country. This will act as a sneak peek at what consumers can expect from the beauty giant.
The bus will showcase an exclusive selection of products that will be available to swatch and sample at the custom-built makeup stations. Brands on board will include Sephora Collection, the popular Fenty Beauty by Rihanna, tarte, Huda Beauty and more.
New Zealanders are invited to vote to Bring Sephora To Your Town (www.bringsephoratoyourtown.co.nz), with the bus arriving at its first destination in two weeks’ time, on 6 July. It’s a move made to include the whole of Aotearoa.
Alia Gogi, managing director of Sephora SEA, comments, “We are excited to share the arrival of our first store with all of New Zealand. The Sephora Bus will give New Zealand residents the opportunity to experience our exclusive product offering before Sephora opens its doors in Auckland this July.”
It’s a big step for New Zealand’s beauty retail industry as worldwide brands will become more accessible than ever before. Very little is being disclosed about the opening of the store, and a date has yet to be released. In particular, it will be interesting to see how this will impact and compete with existing retailers Mecca Maxima and Farmers, which are located just a few doors down.
Update: The bus will visit Christchurch, Wellington, Hamilton and Auckland.