H&M’s designer collaborations are met with global consumer excitement. Last year, Moschino was the chosen brand, and for 2019, it’s Paris-based Giambattista Valli.H&M has this year changed its strategy around the collab. Formerly, customers have been shown a teaser collection and then had to wait until the launch, but this time, a ‘limited edition pre-drop collection’ will be made available for shopping from 12 selected stores within a day of the announcement.
The main Giambattista Valli x H&M collection launches worldwide on November 7, 2019.
“We are thrilled to collaborate with Giambattista Valli. He is the undisputed master of haute couture with a knack for the memorable silhouette. To be able to bring his signature styles to our customers is a dream come true. We can’t wait to see their reactions to this beautiful collection” says Ann-Sofie Johansson, creative advisor H&M.