HomeFEATURESFive reasons to visit Naturally Good Expo in Sydney this year

Five reasons to visit Naturally Good Expo in Sydney this year

Naturally Good Expo program manager Lisa Crawford-Jones.

Held at the International Convention Centre in Sydney’s Darling Harbour, the two-day expo is the largest business event for retailers, healthy brands, and practitioners in the Southern Hemisphere. Serious buyers and retailers will meet with suppliers for a full immersion in business, networking, education to celebrate the latest exciting opportunities within the health and wellness retail market. 

Naturally Good Expo program manager Lisa Crawford-Jones says the expo always gets a lot of interest from both Australian and overseas operators. “There’s always groups of international buyers who visit the expo each year from markets such as the UK, South East Asia and the Middle East where demand for products is growing. The market is also expanding all the time in New Zealand so it’s a good opportunity to see what’s hot in the industry and to make great contacts.”

Here Crawford-Jones shares her top five reasons for New Zealand retailers to attend the expo.

Grow sales by sourcing new and emerging products customers want

Nowadays, more than any other time in history, consumers are at peak health awareness and are increasingly demanding more natural, organic and healthy products wherever they shop, dine and play. Naturally Good is an informative place to learn about new and innovative products across a wide variety of sectors such as food and drink, beauty and personal care, natural health, and home and living. 

It is the only place you can physically examine the best Australian and global brands currently entering the market. It’s always eye-opening to see the latest trends for yourself – and this year the expo has everything from the latest plant-based and vegan products, to healthy snacks, supplements for gut health and emerging ingredients.

Get insider intel on the hot trends you need to know about

There is a free seminar program as part of Naturally Good to help New Zealand retailers understand what to look out for when they are walking the expo floor – information which would be difficult to source elsewhere. It’s a great opportunity to learn about factors influencing healthy FMCG products in the local region; what consumers want in food and drink and natural, organic and clean beauty; what’s next in the hemp and CBD oil sectors; and what trends are driving North America’s $200 billion plus natural products market which is the world’s largest and fastest-growing clean living market for premium products.

Accessing the best minds in retail, digital, social media and e-commerce strategy

There will be more than 20 sessions across two days to help retailers get the edge in their businesses. From social media perspectives to e-commerce, it’s a great chance to have any burning business questions answered by some of Australia’s foremost experts in their fields. There will also be a lot of information on hand that is designed for smaller retailers on topics such as differentiating from larger retailers. 

Some of the key speakers include Dr Teresa Nicoletti on The Future of Hemp Products, Dr Andrew Monk presenting Australian Organic’s 2019 Market Report, Bob Burke from Natural Products Consulting on Trends from the US and Nancy Georges from Magnolia Solutions on 7 Powerful Ways to Increase Profits.

Differentiate your offering

While competitive pricing will always be a factor in retail, Naturally Good is a huge opportunity to help differentiate on product ranging – this is where you’ll find those emerging, unique and innovative brands not stocked elsewhere. It’s a chance to take a bigger picture look when it comes to mainstream retailers expanding into natural, organic and healthy alternatives.

Network and grow face-to-face relationships

As Naturally Good is the heartbeat of the industry across Australia, it’s a great opportunity to catch up with existing suppliers and meet new ones and develop strong contacts. It’s invaluable for retailers to meet with dozens of suppliers, get a feel for the brand and ask questions. 

Sourcing information is often a challenge for retailers – it can be hard to get the right people on the phone, so this kind of fact-finding mission would normally take weeks or months to accomplish purely from your office desk. What’s more it can be stressful when you’re absorbed in the day-to-day demands of running a store so better to do it over just a few days!

Entry to Naturally Good is free for all trade buyers that register online ahead of their visit. 

Register online here.

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