Are you a SME retailer who’s laser focused on product and price? Perhaps you’re a specialist across another discipline who’d like to understand the systems behind campaigns and sales pitches. Even being a marketer or a salesperson may not exempt you from Fear of Marketing and Sales (FOMS).
There’s no need for alarm. Once you’ve nailed the basics, a complementary sales and marketing strategy can help you build your business and support your success. We’ll help you find out where to start, share what you need to know and introduce you to the experts.
Don’t get FOMO – come to our event and beat FOMS.
Sales and marketing can have a big impact on your business. For Deanna Yang, founder of milk and cookie store Moustache, an $80,000 crowdfunding campaign was behind the temporary transformation of the store into a 1978 Bedford Moustache Milk & Cookie Bus. Besides the famous cookie bus, Moustache now has two stores in Auckland.
When it comes to sales and marketing, Yang says keeping an eye on the bigger picture is important to both disciplines. “I think flexibility and responsiveness are the most important things [for marketing] because most of the time your carefully curated plans never pan out anyway!”
Saleswise, Yang says she tells her staff to “worry about people” instead of sales. She feels individual sales targets create a toxic work environment by motivating staff to turn on one another and steal each others’ sales.
“Moustache is not about one person and how well they do, it’s customers feel like they’re a part of the family too,” Yang says. “If we focus simply on that then the sales should naturally follow.”
In partnership with Latitude Financial Services, NZ Retail’s next breakfast event will see top speakers walk you through the essentials behind making your sales team as effective as possible, and decode the secrets to producing great marketing at every level of business.
The line-up includes:
- Anya Anderson, co-founder and chief executive of online training provider RedSeed.
- Dan Bye, group director of strategy at 99.
- David Gelbak – chief country officer for Latitude Financial Services.
Save the date: March 21st, from 7.30am.
RedSeed’s Anya Anderson talks sales
Fit-out and branding are only designed to entice customers to your door. What you do with them inside is still of the utmost importance and is what gives you the return on your investment.
The best thing that a retailer can do to convert a showroom browser to a buyer is to have skilled sales professionals available and motivated to give their customers a great experience.
When a customer is confident that they will be welcomed by a staff member that is genuinely passionate and knowledgeable about the product, there is more incentive to go instore.
Dan Bye from 99 discusses marketing
Bye is a multi-award-winning communications strategist who’s worked for agencies such as M&C Saatchi Australia, OMD Sydney and SapientNitro. We asked him to cover off some questions about current issues in marketing.
Latitude’s David Gelbak shares a macro view
To find out more about Gem, visit www.gemfinance.co.nz.