HomeNEWSInternational Housewares Association rebrands to reflect new trends

International Housewares Association rebrands to reflect new trends

In order to align with ever changing consumer trends, International Housewares Association (IHA) today announced it is changing the name of the International Home + Housewares Show to The Inspired Home Show, IHA’s Global Home + Housewares Market in 2020.

This is not the first time the association has changed its name to keep up with new trends that emerge even quicker. The move comes from the nod to consumer trends shifting from the functional home to a more aspirational lifestyle development. 

The Inspired home is an existing consumer brand of the IHA’s, John Collins, chairman of the IHA says the move extended that brand further into the trade as, “we found a clear convergence between product suppliers, retailers, and consumers through lifestyle branding.” 

“As the premier home and housewares event in the world, our members, exhibitors and retail attendees expect a Show that reflects current trends and attitudes,” said Derek Miller, president of IHA. 

“The Inspired Home Show will maintain all relevant aspects of the International Home + Housewares Show while introducing new elements that help product suppliers and retailers meet the needs of the changing consumer marketplace.”

The rebrand will come with an updated look, incorporating lifestyle imagery and classic colours. The new logo and ‘graphic identity system’ is a chance for the association to further align all its brands, according to Miller. 

“The new system uses common fonts, colors and layouts, making all of our brands easily recognizable and clearly relatable to one-another.”

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Courtney Devereux is a Communication Consultant at Clear Hayes and freelance business writer.