Co-founded by a Kiwi and based in San Francisco, Allbirds is expanding its global footprint with a new store in Shanghai, China.
Allbirds’ first Chinese shop is expected to open this April at trendy mixed-use development Taikoo Hui. More than 250 brands are already open at the 321,200 square-metre complex, including the Starbucks Reserve Roastery and a Disney store.
The store is complemented by a partnership with Alibaba-owned ecommerce venture Tmall, and its own D2C ecommerce site.
Co-chief executive and co-founder Tim Brown says: “Bringing Allbirds to China has been a goal of ours since we launched the brand back in 2016. We’re focused on bringing more comfortable, more sustainable footwear to people around the world, and entering China is a huge step in that direction.”
“We’ve already seen incredible enthusiasm from Chinese consumers, especially around our dedication to creating premium, natural materials. The market has been a leader in the evolving retail landscape, which makes it a great fit for our brand’s innovative ethos,” says Joey Zwillinger, Allbirds’s co-CEO and co- founder.
The company celebrated its third anniversary on Friday 1 March.