Most futuristic premises
Winner: Tesla
Nothing says futuristic like electric cars, and Tesla’s opening of its sleek, modern showroom in downtown Auckland throws us forward a couple of hundred years. Its showroom type dealership is quickly becoming the norm for card yards aiming to utilise a smaller space, yet Tesla’s feels especially futuristic with its high window walls and polished floors and ceilings.
Runner up: Xiaomi’s Mi store at Sylvia Park.
Best quote:
Winner: Rachelle Duffy of Tauranga’s Little Big Events, quoted in Striving and surviving in heartland New Zealand, NZ Retail magazine issue 756 June/July 2018.
“There’s definitely a different way of doing retail now… It’s not just me, myself, and I, being narrow-minded and thinking everyone is in competition with you. It’s about collaborating, finding out what your strengths and weaknesses are, and working with someone to be stronger.”
Runner up: Kathryn Wilson, founder of shoe company Kathryn Wilson.
Wilson described to The Register her experience of meeting one of her personal heroes, global shoe mogul Jimmy Choo: “I said, ‘I had a dream that I fell over in front of you’… and I looked up, and [Choo] had his arms open, and he said, ‘But I would catch you, Kathryn.’”
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