Nostalgia marketing has become a sure-fire way to target the new upcoming Millennial shopper. It is a tactic that gets the consumer to focus on things they already know and loved, inspiring them to purchase based on memorable fondness.
Less than a year after Cadbury announced its decision to move production out of Dunedin, the area has welcomed in its newest chocolate producing resident – Ocho.
GoSweetSpot’s platform takes the guesswork out of freight services, whether your needs are local, international or both.
Magazine Publishers Association executive director Pip Elliot has announced she will leave the position in December. Elliot joined the MPA in February 2015 and has been responsible for the day-to-day management of the industry body ever since.
SongHubs is a collaborative song writing program with the goal of supporting New Zealand music creators and encouraging collaboration. The program is supported by NZ On Air, Auckland Council, the NZ Music Commission, and the two organisations behind OneMusic, APRA AMCOS and Recorded Music NZ.
New Zealand's largest retailer, The Warehouse, is accepting a couple of alternative payment methods favoured by Asian customers, including UnionPay and Alipay.
Antipodean excitement has stirred as the announcement of the Duke and Duchess of Sussex inspired Giapo kitchen to immortalise the event with a themed ice cream. And if there is one thing New Zealand is proud is share with our commonwealth, it’s pavlova.
Craft beer enthusiasts have been given a treat in the shape of Grey Lynn’s newest tenant, the Bottle Stop. One of Auckland’s most extensive range of craft beer under one roof.