Brand awareness in retail is more often than not solely reliant on visuals. Yet within our changing media landscape, those without an audio brand are missing out on one of the most effective ways to connect with their customers.
Inspired by silly quizzes from teen magazines, The Register team has created a quiz encompassing everything we know about store names. Have a play and let us rebrand you!
It’s 2018. That’s 125 years since women in New Zealand have been recognised as equals in the eyes of democracy. But what’s the story of equality in advertising? It doesn’t take much research to find articles about the changing faces of women in advertising –
Over the past month, there has been a lot of discussion in the media regarding social enterprises. CEO of the Ākina Foundation Louise Aitken clarifies the responsibilities of being a social enterprise, and what is ahead in the future for businesses operating in this sector.
Anahera runs a successful gift and souvenir shop, Ana’s Place, which is based in Dunedin. The tourism boom means her business is scaling fast, and although she’s an experienced retailer who knows what she’s doing when it comes to product and price, she’s finding herself
New Zealanders and Australians are often confused by those without much experience in our part of the world, but as Retail X founder Juanita Neville-Te Rito explains, there's plenty of regional differences between how we like to do business.
It’s the most wonderful time of the year” sang Andy Williams to ring in Christmas, and while his song referenced carolling out in the snow, New Zealand and its summer-weather don’t miss out on the fun. One of the local celebrations setting the Christmas tone
Elisha Watson is the founder of Nisa, an underwear label based in Wellington that employs women from refugee backgrounds. She quit her job as a litigation lawyer a year ago to found the company after volunteering for the Red Cross and seeing refugees struggling to