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HomeFEATURESScout out the trends of 2019 at Ambiente trade fair

Scout out the trends of 2019 at Ambiente trade fair

For more than a hundred thousand retailers worldwide, early February means Ambiente: the biggest homewares trade fair on the planet. It’s held at Frankfurt in Germany from February 8 – 12. Here’s a taste of what’s in store in 2019.

For more than a hundred thousand retailers worldwide, early February means Ambiente: the biggest homewares trade fair on the planet. It’s held at Frankfurt in Germany from February 8 – 12. Here’s a taste of what’s in store in 2019.

Around 4,500 exhibitors from 88 countries are expected to exhibit their consumer goods at Ambiente 2019. Their offerings will be sorted into three product segments:

    • Dining: All things cooking and home management, including glass, porcelain, kitchen accessories, cleaning goods and small appliances.
    • Giving: Gift items of all kinds, including personal accessories, watches, jewellery, souvenirs, bags and beauty.
    • Living: Interior design is the order of the day, covering furniture design, outdoor accessories, lighting, home textiles, floristry, seasonal decorations and décor.

Ambiente’s partner country for 2019 is India. Its diverse and skilful craftsmanship will be reflected in special displays by top designers Ayush Kasliwal and Sandeep Sangaru.

Besides product sourcing, many retailers head to Ambiente for networking purposes. Exhibitors like Sistemahave used their stall as a mobile office to meet with clients from the Northern Hemisphere, and SMEs like Wishbone Design Studio have forged connections with European distributors.

Trendhunting and education is another attractive component of Ambiente for retailers. The fair caters for this by laying on trend reports, expert guided tours and lectures through the Ambiente Academy. High street retailers can access a special presentation by Design- und Realisierungsbüro Gruschwitz and consultancy firm Waketo calledPoint of Experience, which is intended to demonstrate how analogue and digital retail will eventually be combined.

Design studio Stilbüro bora.herke.palmisano will be showcasing key 2019 styles at Ambiente through three thematic trends: Tasteful Residence, Quiet Surroundings and Joy-Filled Ambience.

“Every trend is based on a social development. It’s an attitude to life which expresses itself in new, rediscovered and modified shapes, patterns and also functions. It takes the form of valuable stimuli for buyers, though also for manufacturers, who can specifically prepare for the year ahead at Ambiente,” says Nicolette Naumann, vice president of Ambiente.

Register to attend Ambiente 2019 here.

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