The most recent ice cream to hit our shores, Häagen-Dazs, was welcomed with open arms by Kiwis who have a serious sweet tooth. The brands Instagram is a look into its sweet nature and tempting offerings.
The Instagram page has an easy feel to it. With a light-hearted nature communicating the enjoyment of the brand. The page often does collaborations with fashion labels such as Moochi.
Sporting captions such as “Today’s forecast: a very strong chance of mango with long, fine periods of raspberries.” Show a lighter more experimental side to the brand.
Yet it’s the colours and artistic shots of the products its what is most appealing about the page. Simple ice cream shots mixed with recipes and flat lays create an interesting page full of variation.