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HomeNEWS‘World Ready’ campaign and new flagship examples of Kathmandu’s positive growth

‘World Ready’ campaign and new flagship examples of Kathmandu’s positive growth

As Christchurch’s retail scenes continues to pick up the pace, the CBD will now welcome the newest Kathmandu store. The brand has also released its latest campaign featuring a new tagline, “World Ready”.

The flagship store, located on the corner of Colombo and Cashel, is managed by Carter Group who have a long-standing relationship with the brand.

Kathmandu Chief Executive Xavier Simonet said the company had been investigating options for a new CBD store for some time and considered this site to be one of the best retail locations in Christchurch due to the prominent corner site and the high levels of pedestrians from The Crossing and surrounding stores. 

 “This is a very visible and accessible site in the CBD which will showcase Kathmandu’s distinct product offering in our hometown. Christchurch is a very special place for Kathmandu as we are headquartered here, our product design, engineering and testing are all based here, and it’s where we opened our first New Zealand store.

“It is incredibly exciting for us to be involved with Carter Group at this early stage, as it means we are able to have input into the design and build process with a view to achieving a certified five-star green star rating.”

The store is due to open mid-2019.

Busy times fall for Kathmandu as the company has also launched a new global brand campaign to accelerate its national and international influence.

The campaign features the new tagline “World Ready” which is meant to communicate all that the brand encompasses. The cinematically structured campaign is about preparing a educating travellers through expert advice, as well as using staff and real customer stories about travels and how they connect to the brand.

Paul Stern, Kathmandu general manager marketing, online and international explained that, “Kathmandu has evolved, and the expression of our brand needs to evolve with it. We believe that Kathmandu World Ready is a unique proposition and will motivate potential adventurers to explore, travel and learn – with Kathmandu products giving them the confidence to discover the world.”

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