The Australasian Catalogue Association (ACA) hosted its 27th Annual ACA Awards last Friday night highlighting a strong focus on effective marketing with the addition of new categories – Point of Sale, Customer Insights and Corporate Social Responsibility. New Zealand retailers entered in the open categories and taking on their Australian colleagues.
The event, held at the Melbourne Convention and Exhibition Centre’s prestigious Melbourne Room, was a successful evening celebrating print as a strong marketing platform across Australia and New Zealand. With an attendance of over 600 guests, the room was filled with retailers, creatives, agencies, printers and distributors all awaiting to hear who had been crowned as award winners of the night. Australia’s funny-man, Dave O’Neil, kept everyone entertained as Master of Ceremonies throughout the 41-category ceremony.
This year’s international Awards program saw New Zealand retailers go up against their Australian rivals for the first time after having their own category for the past two years.
“After two years of including New Zealand centric categories, we thought it was time to blur the lines and let our Kiwi friends compete against Australia’s finest. We are delighted to continue to showcase their brilliant content and the creative work coming out of New Zealand this year did not disappoint,” commented Kellie Northwood, Chief Executive Officer, ACA.
New Zealand retailers came out fighting this year showing great strength in their campaigns. Kathmandu on top for the second year in a row winning the Recreation and Leisure award for ‘Camping, Outdoor Goods and Miscellaneous’. They developed a catalogue that reflected the evolution of their products for customers to explore and do more with less. The Winter Sale 2017 catalogue had a huge effect on brand recognition and store visitation from both loyalty members and new customers.
“The team at Kathmandu is honoured to receive the award for Camping, Outdoor Goods and Miscellaneous. The core of our brand is our passion for travel and adventure, and we are so proud to be acknowledged for all our hard work. We are an in-house team who cares about our output,” commented Jennifer Humphries, Advertising Manager, Kathmandu.
Duffy Books in Homes was a finalist in the Corporate Social Responsibility category ‘Excellence in Corporate Social Responsibility – Diversity, Environment, Community’ for their ‘Govt Book Offer 2018’ catalogue. They developed a publication that aligned with The Alan Duff Charitable Foundation supplying free books to over 100,000 New Zealand children. Duffy Books in Homes report the results by Government researchers show a 35% improvement in reading and writing skills.
The night was not all Awards as the major announcement of the evening was that the ACA will merge with two other industry Associations, APIA and TSA Limited, to form The Real Media Collective. ‘Real’ media pays homage to the physical nature of print, and ‘real’ connecting with real results, return on investment, engagement and activation.
“Well done to all New Zealand entrants. All retailers produced excellent work demonstrating the power of print marketing and how the medium can be leveraged to convey brand equity through sustainable values
and strong brand dialogue. We look forward to seeing what the New Zealand retailers will bring next year for The Real Media Awards,” concluded Northwood.
The Major Australasian Catalogue Awards Winners and Finalists:
Agency of the Year (Sponsored by Fairfax Media)
Finalists Clemenger BBDO, Hardie Grant Media, Kmart In-House Team and TBWA Sydney & Maud
Best Emerging Designer (Sponsored by Sierra Delta, PMP Limited and SBM)
Winners Britt Lloyd of Priceline Studio
Finalists James Dulce of Target, Vicky Kijumnuayporn of GP Advertising, and Samantha Foster of Silvan (The Spraying Speciaists)
Best Emerging Talent (Sponsored by Shopfully)
Winner Rhiannon Jansma of BMF
Finalists Kevin Mui of BMF, Emma Yerbury of BCF, and Angela Vella of Woolworths
Judge’s Choice (Sponsored by DIC)
Winner Myer – ‘Christmas #2 Augmented Reality’ produced by Clemenger BBDO
Finalists ALDI – ‘Snow Gear’ produced by BMF, David Jones – ‘Mr. Jones Autumn Winter 2018 produced by Medium Rare Content Agency and Woolworths – ‘Marrickville Metro’ produced by M&C Saatchi
Catalogue Retailer of the Year – up to 1.5m (sponsored by Norske Skog)
Winner David Jones – ‘AW18 Brand Book Two’ produced by TBWA Sydney & Maud
Finalists Malouf Pharmacies – ‘Christmas Gift Book’ produced by PEP Central, Nutrimetrics – ‘Nutrimetics Catalogue 2018’ produced by Nutrimetrics In-House Team, and Travel Associates – ‘Inspirations – Anniversary Edition’ produced by Travel Associates In-House Team
Catalogue Retailer of the Year – up to 3.5m (sponsored by UPM Kymmene)
Winner Myer – ‘Adventure Lives Here’ produced by Clemenger BBDO
Finalists Adairs – ‘Autumn Sale 2018’ produced by Adairs In-House Team, Beacon Lighting – ‘Designer Lighting & Fan Collection’ produced by Beacon Lighting In-House Team, Domayne – ‘Sight & Sound’ produced by GP Advertising, and Harvey Norman – ‘Upgrade & Accomplish Anything With A Modern PC’ produced by GP Advertising
Catalogue Retailer of the Year – over 3.5m (sponsored by Stora Enso)
Winner ALDI – ‘Snow Gear 2017’ produced by BMF
Finalists Big W – ‘Winter Home – There’s No Home Like Yours’ produced by Big W In-House Team, Dan Murphy’s – ‘Christmas Buyer’s Guide’ produced by Hardie Grant Media, Kmart – ‘Inspired Living’ produced by Kmart In-House Team, and Woolworths – ‘Marrickville Metro’ produced by M&C Saatchi
For a full listing of Winners and Finalists go to http://www.therealmediacollective.com.au/2018-awards-winners/
For an interview with the Winners, Finalists or Contributors or for any further information please contact:
Lori Mitchell – firstname.lastname@example.org – 0439 847 499.