‘Gram of the week: The Shelter

IN THE WINDOW | We are set to celebrate our bevy of New Zealand design talent with our multi-designer window installation freshly installed at The Shelter ahead of NZFW. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Be sure to visit 78 Mackelvie to see it yourself, and show your support for the exciting designers we are so proud to represent! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #nzfw #curated #luxury #fashion #fashiondesign #style #fashionbuyer #conceptstore #architecturallydesigned #newzealand #ponsonby #theshelter #mackelviestreet #artisanal #madeinnewzealand #nzmade

A post shared by The Shelter (@theshelternz) on Aug 27, 2018 at 2:23am PDT

rnrn

rn

rn

rn

rn

rnrn

IN THE WINDOW | We are set to celebrate our bevy of New Zealand design talent with our multi-designer window installation freshly installed at The Shelter ahead of NZFW. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Be sure to visit 78 Mackelvie to see it yourself, and show your support for the exciting designers we are so proud to represent! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #nzfw #curated #luxury #fashion #fashiondesign #style #fashionbuyer #conceptstore #architecturallydesigned #newzealand #ponsonby #theshelter #mackelviestreet #artisanal #madeinnewzealand #nzmade

rnrn

A post shared by The Shelter (@theshelternz) on Aug 27, 2018 at 2:23am PDT

rn

rn

rnrnrn

rnrn

The Shelter’s Instagram is equal parts edgy yet inviting. Monochrome product shots paired with inspiration ideas create a wide mix of content. And as New Zealand Fashion Week begins, the page is celebrating its wide range of New Zealand designers.

rnrn

rnrn

rn

rn

rn

rn

rnrn

A post shared by The Shelter (@theshelternz) on Aug 16, 2018 at 1:48am PDT

rn

rn

rnrnrn

rnrn

The page is an ode to the designers it stocks, showing special arrivals of collections and capsules all while sticking to its melancholy theme. The shots remain in the lights of black, white and various shades of grey. With the occasional pop of colour presenting itself every few lines.

rnrn

rnrn

The page is very artisanal, with posts also hinting to the stores values for fine crafted, sustainable goods.

rnrn

The Shelter aims to provide a place where the world’s best designers incubate and bring to life creative ideas, both tactile and timelessly elegant; and its page reflects that mission.

rnrn

As New Zealand Fashion Week begins for 2018, we can see the pride The Shelter takes with its New Zealand designers.

rnrn

rnrn

rn

rn

rn

rn

rnrn

A post shared by The Shelter (@theshelternz) on Apr 29, 2018 at 9:48pm PDT

rn

rn

rnrnrn

rnrn

rn