The Shelter’s Instagram is equal parts edgy yet inviting. Monochrome product shots paired with inspiration ideas create a wide mix of content. And as New Zealand Fashion Week begins, the page is celebrating its wide range of New Zealand designers.
The page is an ode to the designers it stocks, showing special arrivals of collections and capsules all while sticking to its melancholy theme. The shots remain in the lights of black, white and various shades of grey. With the occasional pop of colour presenting itself every few lines.
The page is very artisanal, with posts also hinting to the stores values for fine crafted, sustainable goods.
The Shelter aims to provide a place where the world’s best designers incubate and bring to life creative ideas, both tactile and timelessly elegant; and its page reflects that mission.
As New Zealand Fashion Week begins for 2018, we can see the pride The Shelter takes with its New Zealand designers.
