In response to increasing consumer interest in ethical and eco-friendly fashion, The Register’s sister publication Good is putting on the first-ever sustainable group show in New Zealand Fashion Week’s 18-year history.
The Good Sustainable Style Show will present a collective of leading and emerging labels at NZ Fashion Weekend, Auckland on Sunday 2 September at 1pm. Headlining the show is leading yoga and lifestyle brand We-ar, Ovna Ovich, Mane Project, Outliv accessories, Aurai Swimwear, Tonic & Cloth, Grumpysuns and Papinelle sleepwear.
The timing for this show is now, says Carolyn Enting, editor of New Zealand’s leading conscious-living magazine Good and a former fashion editor.
“As we face off the threat of climate change, consumers are demanding more sustainable choices and product traceability. They want to know what their clothes are made of, and after the 2013 Rana Plaza collapse in Bangladesh, who made them,” Enting says.
“Generally the fashion industry is incredibly wasteful and harmful – environmentally and socially. We need to change the way clothing is produced and used and we’ve brought together a group of designers who are doing that and leading the way in New Zealand, and proving that sustainable and ethical fashion can still be stylish and fashion forward. It’s exciting times for fashion and Good magazine has been a long time champion in this space.”
Get your tickets for the Good Sustainable Style Show here.
We-ar founder and designer Jyoti Morningstar answered some questions about the show and her company.
If you had to describe your point of difference, what would that be?
We choose to act with kindness at every level of design and process.
How would you describe your brand aesthetic?
Belyingly simple and future classic. We aim to design pieces that feel like they already belong to a really great version of yourself. Our garments look simple but always embody something unique that graces the wearer with a subtle edge of her own.
What are you most looking forward to about being part of the Good Sustainable Style Show at NZ Fashion Week?
Ah the whole thing is super exciting! I have so much respect for Good’s editor Carolyn and her long term commitment to sustainability and New Zealand fashion. Working together on presenting the industry’s best mindful fashion and beauty products is total dream for me. We’ve entered an era where so many people want to shop in a way that affirms their passions and beliefs without compromising on sartorial excellence and this show is standing for that.
When you were invited to take part in the show, what made you say yes?
When we were hearing about the show over an excellent cup of coffee at Orphan’s I was, of course, super excited to say yes because I want New Zealand to be part of the mindful fashion movement that’s sweeping the industry globally. And who better to front the inaugural event than New Zealand’s leading sustainable lifestyle magazine Good headed up by Carolyn Enting who is such an established name in fashion journalism.
What will you be showing on the runway?
A soft explosion of spring’s wild child beauty.
What is your hope for the future of fashion?
That continued consumer interest in mindfully made product leads a supply chain transformation that offers fair remuneration for farmers to play a determinative role in cleaning up soil and water quality globally. As people continue to express what they care about by shopping sustainable brands they are voting with their dollars for fair wages that can alleviate poverty and dramatically contribute to a tide of health and wellbeing for people, community and planet. It’s just so awesome and we are all part of making this real.
Original reporting by Good magazine.