HomeNEWSAdd to cart? The growth of online purchasing in 2017

Add to cart? The growth of online purchasing in 2017

The latest survey by NZ Post has shown no slowing down of consumer spending, with online purchasing growing 13 percent compared to last year. 

$3.6 billion is how much New Zealanders spent online in 2017, an increase of 13 percent from 2016. The 23 percent jump in the number of online transactions last year showed Kiwis are buying smaller value items and shopping online more regularly, according to the report.

The fastest growth came from the Gisborne region, with a 19 percent increase to $30 million. While the biggest spenders were found in Taranaki, with an average spend of $124.50 per item.

New Zealanders are also increasingly shopping online with overseas companies, boosting offshore transactions 37 percent while spending increased by 23 percent from the previous year.

The average online shopper spends more than $2,350 online each year, with rural online shoppers now the largest spenders, each spending more than $2,500 online in 2017, NZ Post chief marketing officer Bryan Dobson said in the report.

“People are shopping more often, and more often with overseas companies, for smaller amounts,” Dobson said. “This shows that Kiwis feel comfortable buying smaller value items more regularly online and are really embracing shopping online for more everyday items.”

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