HomeNEWSThe Instagram accounting calling out copycats

The Instagram accounting calling out copycats


A new Instagram called Diet Prada is making noise within the retail industry. The account with over half a million followers is used specifically to call out large fashion houses for copying each other’s designs. But how far can inspiration be claimed before it is unoriginal?

Call out culture is strong in the fashion industry; large fashion houses are often criticized for copying smaller designers works. Now, Instagram account Diet Prada has started publicly calling out these fashion houses for blatant mimicking, knock off detective style.

With 713 posts so far and 509,000 followers who help suggest callouts, they’ll post any and all comparisons they see between brands with blunt, and oftentimes poke-in-the-eye captions and hashtags.

Labels such as Prada, Gucci, Yeezy, Dior, Burberry, Louis Vuitton, and Givenchy have all been put under the microscope for designs that resemble others; or even each other.

The account is an interesting take on fashions incestual culture. Often fashion draws inspiration from others surrounding it. Individual designers working in different labels may source inspiration from the same things, such as eras, artists or previous collections. The general acceptance is that trends go in and out, and for the most part a lot of the designers around those trends will look the same.

Fashion houses also share designers, as some jump ship to work on new collections. Alessandro Michele, head of Gucci, used to work with Fendi and Tom Ford. Demna Gvasalia, creative director of Balenciaga and Vetements, previously designed for Louis Vuitton. Virgil Abloh, artistic director of Louis Vuitton, also worked at Fendi, Off-white, as well as helping alongside Yeezy with Kanye West.

There are a few big names in control of the biggest houses, so it is likely with shared experience, as well as being close in age, that collections will mimic often.

However, Diet Prada is calling out blatant copying, which is rallying consumers to join in and suggest brands to post about. They’re focusing not on fast fashion, but on the designers and brands that are in a position to do something new but choose to take the easy route by “designing” what they know is already sells.

In a time when fashion seems to be at the core of the consumer, it is refreshing to see people taking a step back to see a piece’s origins before purchasing. If this Instagram has achieved anything it is helping to draw attention to the influence these large players have, as well as hopefully supporting smaller boutique designers.

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Courtney Devereux is a Communication Consultant at Clear Hayes and freelance business writer.