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HomeNEWSMy Food Bag appoints new chief executive Kevin Bowler

My Food Bag appoints new chief executive Kevin Bowler

My Food Bag founders and co-chief executives Cecilia and James Robinson are to move into strategic and governance roles following the appointment of new CEO Kevin Bowler. Bowler formerly lead Tourism New Zealand and Frucor Suntory.

Cecilia Robinson says Bowler is expected to be a “fantastic fit” with My Food Bag’s distinctive culture. She says his focus on innovation, and background in product and customer services makes him an ideal leader for her team, who are “delighted” to welcome him on board.

Robinson says My Food Bag is very happy to secure such an experienced executive for the role, having specifically sought an individual with a proven capacity for building high-performing teams and customer services.

“Kevin has that reputation. His experience in consumer products on the one hand and digital business on the other makes him ideal for this position. We’ve got innovation in our blood and we’re excited to work with Kevin to continue to build the momentum.”

As for the Robinsons’ transition out of out of co-CEO roles, she says this will be a smooth hand-over that’s expected to be complete by the start of July.

“I think we’re just all taking it in our stride.”

Bowler says he’s thrilled to join a growth company which, despite being a household name, is barely five years old.

“My Food Bag is widely recognised as one of the most innovative companies in the country. We are also renowned for our focus on our people and our customer-first approach,” Bowler says. “I love that the business is built in New Zealand and

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