fbpx
HomeFEATURESEstablished and proven: Catalogues are the shiniest tools in the toolbox

Established and proven: Catalogues are the shiniest tools in the toolbox

With digital media channels being scrutinised for credibility and brands questioning the worthiness of their investment, where do we look to develop our campaign strategies for the year ahead? Established medias may well be sniggering ‘I told you so’, however is there more to the future of marketing and have the tables not simply turned for digital but for the entire marketing landscape altogether? Kellie Northwood, CEO, Australasian Catalogue Association (ACA), speaks about the current state of marketing and future of catalogues in a world where customers hold all the information.

Rate This Article: