Photo site Pinterest has expanded to offer more opportunity for buyers on the platform. Shopping Ads is a program by the site which launched in order to connect browsers with the sites who can supply the product.
The site has an average of 200 million monthly users, jumping 25 million in April to September 2017.
In a study done by the platform, 60 percent of ‘Pinners’ go to Pinterest to get ideas on what to buy. While 70 percent say the platform inspires them to shop when they actually aren’t looking for anything.
Now, Pinterest has expanded Shopping Ads outwards to hundreds of businesses. Meaning businesses who work on the platform can turn simple photo posts into visual ads.
The new visual format of the platform shows a more detailed product, with the URL connected at the bottom that links the browser with the exact product. Another feature that will be rolled out as the shopping platform grows, is a unit which pulls a mix of product shots and lifestyle imagery so people see how products can work together.
The Shopping Ads automatically create Promoted Pins from a retailer’s existing shopping feed. As Pinterest users work mostly of visual cues, the platform is working to make Shopping Ads largely visual based, like most posts yet with a business, rather than an individual behind them.
Retailers such as Samsung, eBay, Dorothy Perkins, Made.com and JD Williams have been involved with the early testing of the new format.
Pinterest is encouraging businesses on the platform to think about their next campaign, and create opportunities across the entire path to purchase.