In part four of the Retail Yearbook, we offer the Best Social Justice, Weirdest Collab and the Biggest Splash awards.
Best social justice initiative – Winner: The Warehouse Group
The Warehouse Group has been reiterating all year that it’s a company that cares deeply for its employees and customers. The group promoted breast feeding in store early March; showed dedication to staff through a new transgender support policy in August; and then in October, the group launched another policy intended to help support employees struggling with mental health issues.
Weirdest collab – Winner: Deadly Ponies x My Little Pony
July saddled us with what we deemed the weirdest collaboration to hit the fashion scene. Deadly Ponies, the cult handbag brand, released a collection of luxe accessories based on the colourful children’s television show My Little Pony. In its post on Facebook and Instagram, Deadly Ponies says it will be the business’s most “significant” and “unique” project to date. In addition to handbags, the collection also featured scarves, wallets, coin purses and ‘pony puffs’, which are large key chains shaped like a pony’s head.
The ‘biggest splash’ award for a well-received store opening – Winner: Mecca Maxima
Runner-up: Kmart’s ecommerce store
There was plenty of hype surround the launch of Auckland’ first Mecca Maxima. After its success in Christchurch and Wellington, the make-up brand made several announcements surrounding the employment and plans for its newest store. The opening didn’t disappoint – thousands appeared for the event, even lining up the night before to score limited yet in demand products.