NZ Marketing magazine/StopPress and the Marketing Association invite marketers from all industries to share the strategy, thinking and results of their marketing initiatives as the call for entries opens for the 2017 TVNZ-NZ Marketing Awards.
Coach has signed an agreement to buy Kate Spade & Co. for US$2.4 billion. The acquisition is expected to strengthen both companies by combining their expertise in handbag design, merchandising, supply chain and retail operations.
Mergers, they're a seductive solution to outside threats, huge loss and impending bankruptcy. Mergers have been under the spotlight lately in the wake of the failed NZME x Fairfax merger, which was declined by the Commerce Commission last week. Given that research puts the fail
You may have spotted one while on holiday last summer. It’s a beautiful day, and some poor soul is standing on the beach wrestling with what looks like a sleeping bag. After many attempts to wave it around and fill it up with air, they