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HomeNEWSIcebreaker bought by US retail giant

Icebreaker bought by US retail giant

VF Corporation, a US-based footwear and apparel company, has recently added New Zealand label Icebreaker to its list of impressive brands.

VF Corporation, a US-based footwear and apparel company, has recently added New Zealand label Icebreaker to its list of impressive brands.

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The merino wool clothing retailer, which is celebrating its 22 years in business, has been acquired from the company for an undisclosed sum.

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Icebreaker was founded by Jeremy Moon, who said the sale of the business was not one to be passed up.

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“This is a once in a lifetime opportunity for our global Icebreaker team and for our New Zealand wool suppliers to introduce a whole new universe of consumers to the benefits of sustainably farmed, ethically sourced, New Zealand Merino wool.

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Moon will stay on with the company, along with chairman Rob Fyfe who has views for the retailer to become a $1 billion brand.

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Icebreaker apparel is sold in 47 countries worldwide and this year made more than $220 million in global sales. The company buys 25 per cent of the merino wool New Zealand grows and produces more than four million garments a year.

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VF Corporations is based in North Carolina and owns the likes of Timberlands, Vans, Wrangler, Lee Jeans, and The North Face among other powerful brands. 

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