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Speculation over Sylvia Park’s next big retail lease has been rife since the country’s largest shopping centre announced its two-hectare Galleria expansion in June. Centre owner Kiwi Property finally broke the suspense with an announcement naming Galleria’s anchor retailer this week.

To customise or not to customise, that is the question. With consumers more content savvy than ever before, marketing analysts agree: to customise and deliver meaningful consumer messages is the answer.