KFC has paid homage to the classic American road trip by releasing a cassette tape that provides GPS-like directions for travellers to follow Colonel Harland Sanders tracks.
Although modern GPS systems are easier to use, the fast-food chain wanted to bring back the charming cassette tape. The only thing is, you need to begin in KFC’s hometown, Louisville, Kentucky and be wanting to go to KFC’s iconic Big Chicken restaurant in Marietta.
The cassette tape plays back the voice of Col. Sanders giving overly-detailed directions and rambling tangents as well as a few singalongs to his favourite road trip songs.
Those willing to follow along will find themselves on a picturesque drive through the part of the country responsible for the flavours Georgia Gold Honey Mustard BBQ and Nashville Hot.
They’ll also make pit stops at cultural experiences in Kentucky, Tennessee and Georgia, including a stop in Corbin, Kentucky, where Col. Sanders invented his Original Recipe.
In the release, director of media and digital for KFC US Steve Kelly, said the journey full of experiences that recalls the trip Col. Sanders took selling his famous fried chicken recipe door to door in the 1950s.
He added the digital audio formats we have today pale in comparison to the mahogany-rich sound of a classic vinyl record.
“Unfortunately, no one ever figured out an easy way to put record players in cars, so we went with the next best audio format: a cassette tape.”
KFC has recently been upping its retail strengths, with an apparel and homeware range launching earlier this year. It’s marketing strategies, although daring and sometimes pointless, solidifies the brand in consumers thoughts as a player who isn’t afraid to take risks.
If you don’t have a tape player, the full recording can be heard below: