As part of a series profiling retailers in their twenties, we heard from Michaela Longstaff, 28. Longstaff comes from a long family history of retailing and she’s always taken a hands-on approach to running her business, Mikko Shoes. The company specialises in European footwear and has five stores across New Zealand.
As a smaller size family business we have to be creative with our budget too as we have to make every dollar work for us.
This story originally appeared in NZ Retail magazine issue 750 June / July 2017