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Growing your brand through Facebook

Facebook social media is now the most used platform for all advertising. So how can you navigate the high-populated site to benefit your brand?

With the addition of social media as a marketing platform, every single person is a broadcaster of their favourite brands and products. Facebook is a very trusted form of communication, but if a business is to benfit from it, it must be authentic in its content. 

There is a whole generation on Facebook and a whole lot of possible consumers you are missing if you are not using the platform to its fullest extent.

According to Mia Garlick, director of policy for Facebook (NZ & AU), Facebook has gone from a social networking platform to a mass media platform very quickly.

“There are 2.9 million users on Facebook every day. Mobiles are changing how we connect. [Retailers] must think about what their brand looks like.”

Harry Carew, SMB accounts manager for Facebook (Singapore), says Facebook pages are the best ways for companies to reach a large audience.

“100 million hours of video are being consumed every day on our feeds. The average attention span is 1.7 seconds.”

Carew says the most important thing for any retailer is to have a business page that is separate from their personal accounts, so that they may keep an eye on important insights that relate to the business.

“Insights are very important for marketing, it shows who the people interacting are.”

Carew says having your brand stretched across multiple platforms is key as you can be missing out on a large demographic only having one.  

“It’s about the right communication to the right people at the right time. Mobile content is growing 41 percent faster than desktop.”

When engaging in your audience via Facebook is important to use that 1.7 seconds of attention span to the fullest extent. Videos, stop motion photos and gifs have a bigger chance of drawing attention than fixed motionless photos.

Using insights through page manager will help any retailer see what different versions of their content does the best in terms of engagement.

Lighting, brand recognition through continuous colours and lifestyle posts do well to represent a business through the simplest content.

Facebook’s business creatives recommend showcasing the interesting aspects of your business through products, people and environment.

Creating good content for your brand is easier than it sounds. Below are five video and five photos apps for mobile that make creating content easy for any busy retailer.

Photo Apps:

Adobe Capture: Quickly convert your images into vector, shape, pattern, and colour.

Snapseed: Edit your tools with comprehensive tools and filters.

Adobe Photoshop Mix: Create original artwork by editing and combining images.

Motion Stills: Revive your live photos by setting them back in motion. Loop photos as gifs and overlay text with movement tracking.

Fused: Create double exposure photos and videos. Edit your assets by applying colour adjustments and overlaying a variety of blending modules (iPhone only)

Video Apps:

Looper: Loop Videos easily from your camera roll. Select the number of loops of choose infinite.

Giphy Cam: Record new GIFS or import old photos and videos. Apply filters, special FX and other customisable creations.

Legend: Build an auto design video by choosing from a variety of text animation styles to apply to photos and videos.

Video Shop: Edit videos with a variety of tools and filters. Trim, add music and voice overs, overlay text select transitions and more.

VidLab: Stitch together multiple video clips with a variety of tools and effects. Create collages, add images, logos and text.

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