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HomeNEWSMoore Wilson’s destination bottle store

Moore Wilson’s destination bottle store

A 99-year-old business, Moore Wilson’s, has opened its first nautical-inspired bottle store. Based alongside its Porirua store, the Wine, Beer and Spirits store is a welcome addition to the Moore Wilson’s family.

A 99-year-old business, Moore Wilson’s, has opened its first nautical-inspired bottle store. Based alongside its Porirua store, the Wine, Beer and Spirits store is a welcome addition to the Moore Wilson’s family.

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The Porirua location opened in 1960 and now welcomes the heavily nautical themed store into the mix. The store is based upon the regions sea-side locations with the unique concept brining both New Zealand’s stunning imagery and retail together in one place.

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Old Kayaks hang from the walls as a large wooden boat serves as the counter. The store includes screen printed scenes on each wall with certain areas made to look like boating sheds – but is where you’ll find the beer.

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The bulk warehouse has had several uses over the years, from housing a Farmers Market to acting as a distribution centre for the company’s four stores. In late 2016 it became home to Porirua’s top selection of Wine, Beer & Spirits. 

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The stores design was carried out by Miramar’s Human Dynamo Workshop, who have a long-standing relationship with Moore Wilson’s, while photography from Grant Sheehan greets the customers upon entrance.

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Moore Wilson’s places a lot of importance on low prices while still delivering quality within their selected brands, and the bottle store will be no expectation.

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The new store includes craft beer and wines from all around the world inside brightly coloured custom-built boat sheds. Educated staff are there for the retailer to best serve the customer, adding to the Moore Wilson’s experience.

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Previously exclusive to Moore Wilson’s Tory Street, fresh craft beer taps are a new addition to the Porirua Bottle Store, with a changing selection of craft beers being poured through the PEGAS CrafTap system. Local favourites Garage Project and Te Aro Brewery will make regular appearances.

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This is a project close to the hearts of the Moore family, keen boaties and strong supporters of water sports in the region.

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The new design is one of a kind and completely New Zealand at the same time, creating a one of a kind experience for its shoppers.

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