Sneaker store Asics is opening its first Kiwi concept store

​Image: Asics Tokyo.

The Auckland store is located just off Queen St at 3 Shortland St. It measures 203 square metres over two levels, and is to launch in the first week of July, with a soft opening this coming weekend. The store will house New Zealand’s only 3D foot mapping system.

Greig Bramwell, Asics general manager, says:

“This is a global retail concept. If you walk into the store in New York or New Zealand you have the same look and feel, it’s welcoming and ‘comfortable’. We are using a lot of wood, for example.

“We want to be able to showcase the full range of product ‘head to toe’ available with a focus on developing our apparel business.
 
“We chose Shortland Street as the lower part of Queen Street is coming alive again, and it is an area that is respectful of the locations of our retail partners too. 

“It’s a great site that grabs your attention with big screens on the mezzanine, as you head up Queen Street.“

Asics’ Kiwi concept store will be only its second company-owned outlet in Australasia – it has a ‘Family And Friends Outlet Store’ in New South Wales, but the majority of its presence is in Europe and Asia.

 The listed company reported consolidated sales of 399,107 million yen at December 31, 2016 – equivalent to more than five billion New Zealand dollars.

​Image: Asics Tiger Shanghai.