Sneaker store Asics is opening its first Kiwi concept store

rnrn​Image: Asics Tokyo.

The Auckland store is located just off Queen St at 3 Shortland St. It measures 203 square metres over two levels, and is to launch in the first week of July, with a soft opening this coming weekend. The store will house New Zealand’s only 3D foot mapping system.

Greig Bramwell, Asics general manager, says:

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“This is a global retail concept. If you walk into the store in New York or New Zealand you have the same look and feel, it’s welcoming and ‘comfortable’. We are using a lot of wood, for example.

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“We want to be able to showcase the full range of product ‘head to toe’ available with a focus on developing our apparel business.
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rn“We chose Shortland Street as the lower part of Queen Street is coming alive again, and it is an area that is respectful of the locations of our retail partners too. 

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“It’s a great site that grabs your attention with big screens on the mezzanine, as you head up Queen Street.“

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Asics’ Kiwi concept store will be only its second company-owned outlet in Australasia – it has a ‘Family And Friends Outlet Store’ in New South Wales, but the majority of its presence is in Europe and Asia.
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rn The listed company reported consolidated sales of 399,107 million yen at December 31, 2016 – equivalent to more than five billion New Zealand dollars.

rnrn​Image: Asics Tiger Shanghai.