The latest NZ Corporate Reputation Index has ranked our national carrier New Zealand’s most reputable company, with Toyota again coming in runner-up. This is the fourth year running that the two organisations have been in the top two.
The index has been produced for the last seven years by research consultancy AMR in conjunction with the Reputation Institute. It measures how Kiwis view the country’s top 25 corporates across seven reputation drivers, then ranks them. The index is part of a yearly global study.
“It appears that Air New Zealand currently has no ‘weak spots’ in its reputation,” says AMR managing director Oliver Freedman. “It rates in the excellent category across the board which shows it has found a way to engage with New Zealand consumers, but also get a clear and consistent message out there through its marketing activities. The fact that it also rates so highly not just for excellent performance, but for governance, leadership and citizenship also shows that its community based activities are both recognised and appreciated. They should be congratulated for such a strong result.”
New Zealand’s largest listed retailer, The Warehouse, fell one place to rank fourth behind ASB bank this year.
Foodstuffs rose up one ranking from number seven to six. Another retailer, Z Energy, slipped from fourth place to ninth, while all other energy companies improved their ranking.
Woolworths New Zealand Group, owner of Countdown; Fresh Choice and SuperValue supermarkets, rose in ranking from number 15 to 12.