HomeFEATURESWatch this space: The Pie Piper and Doornuts

Watch this space: The Pie Piper and Doornuts

Both businesses are run by a lovably eccentric mother-daughter team that are striving to bring authentic American cuisine into Auckland’s growing food-obsession.

The store is located on 321 Karangahape Road and currently outside resembles something akin to ‘work in progress’ constructional disarray. However, past the thick cardboard makeshift walls, inside is a business waking up preparing to kick some culinary ass.

Danielle Butler, the owner of The Pie Piper and Doornuts, says that the creation of both the two business was a combination of good timing and a lucky fluke.

“We did beta testing of our products at the markets and they’d sell out in about an hour, it all just took off and everyone was excited, it’s nice to see people excited about food.”

Butler says that their business thrives on community and getting others involved where they can.

“I think that the New Zealand general public are starting to get smarter with their food, like understanding that good food takes time and that buying local is supporting your community and that process.”

The online store has continued to grow as the team moves into the physical sector, and even though the company has so forth operated solely in the digital marketplace, they have a loyal customer base that they are looking forward to meeting once the physical store opens.

“Previously we’ve only been able to sell through online and the markets,” says Butler. “So we’re really excited to get things going. We’ve got a really great, loyal fan base. I feel like they’re almost extended family a lot of them.”

A three-generation involved business means that staff involvement and relations fall hard on trust factors and a general consensus to see the business thrive.

From Left: Suzanne and Danielle Butler have been working hard hours to bring t

Suzanne Butler, who has grown up with the business since she was 17, says that a business should first consider the community it’s based within.

“Growing up within a business it shows to me that you choose your family, sure you’re born with blood relatives but you choose your family. We want anyone who is involved with this to know it’s not just business. There is too much business in Auckland. But you need community, and how better to create that sense then around food.”

The ladies list off the places around central Auckland and the owner’s names of each one, complimenting their food and showing that they themselves are working hard to solidify their own space within the community.

“One thing about Auckland is that there is a fantastic food network,” Danielle says. “The people we’ve come in contact with in the last few years are just fantastic people who just inspire us to do better.”

The Pie Piper, located on 321 Karangahape Road, specialises around an American style dinner. Offering cabinet pies in flavors such as Key Lime, Smores, Pecan, and Salted Caramel Apple Pie.

The kitchen will also be providing authentic American style doughnuts, with Strawberry Cheesecake, Blueberry Crumble, Maple Bacon and Peanut Butter Jelly among others it’s no wonder that the number of doughnuts leaving the store each day is more than either of the Butler women can count.

When the store opens, it will also be offering a short deli inspired savory menu, including eventual gluten free options.

Sticking to the American diner feel, the store offers only filtered coffee. “If someone wants a latte then fine,” says Danielle. “But you’re in the wrong shop.”

The 65-square meter store is a small space but compared to most the other boutique shops located in on K Road it fits in rather well. And although it’s small space the kitchen has the ability to churn out 2,500 doughnuts a day.

Anxious to get the place up and running, the girls have even been fueling the builders outside with doughnuts in an effort to get them to move faster.

The delay in construction hasn’t put a damper on spirits, as the employees inside bustle with anticipation to showcase their hard work to consumers.

“To make a long story short we’re having a lot of fun here,” Danielle says. “The key points are we love what we do, we’re passionate about the food community, we’re just wanting to have fun and have our customers have fun as well”

Suzanne agrees with the goal to have excitement in all that they put out, expressing that “we’re good food, not fast food. Just have a doughnut and relax.”

“Or you’ll be put in the doughnut dungeon,” agrees Danielle. 

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Courtney Devereux is a Communication Consultant at Clear Hayes and freelance business writer.