As national Record Store Day rounds the corner the music retail industry gears up for an increase in demand. We talked to Real Groovy about their plans and what the day means for them.
National Record Store falls on April 22 and is celebrated on every continent – minus Antarctica – by a range of different brick and mortar stores.
One such place in Auckland that is known for its involvement in the holiday is Real Groovy.
Gary Busey enthusiast and manager of Real Groovy, Sarah Williamson, says that the ability to promote and be involved with this day has always been a core concept for the store.
Why is Record Store Day important to your store?
“Record Store Day started out as something we cherished and celebrated the opportunity to promote the little guy, and all the cool things that make independent record stores amazing.”
Do you think Record Store Day has retained its integrity throughout the years?
“We have had an increased feeling of disillusionment with the commercialisation of Record Store Day, and hijacking of it by record companies with hiked prices, non-independent stores trying to lurk in, and poor-to-average releases.”
“Not to mention how difficult it is to get the regionally embargoed items, which just end up on eBay the next day, it feels like the true collectors and lovers are missing out.”
How are you getting involved?
“We’re going back to our core values of what we think a record store day celebration should be, – making the day a fun celebration with live music and trying to give back.”
“One of those ways is with our exclusive vinyl deals on the day, we’ve also organised lots of giveaways and an amazing prize pack.”
Who else are you involved with for the success of this day?
“We are collaborating with The New Zealand Music Foundation, to raise funds for their charity which uses music to bring about change to lives of those in need.”
National Record Store day has a few guidelines for those who want to involve their music retail store. Participating stores must be a stand-alone brick and mortar retailer whose primary business focuses on a physical location.
Its product line must consist of at least 50 percent music retail, and it must be independent. They must also sign a ‘Record Store Day Pledge’ promising to “act in the spirit of Record Store Day, and sell the commercial Record Store Day releases to their physical customers, on Record Store Day; not to gouge them, or hold product back to sell them online.”
The same as last year, 17 stores in Auckland meet this criteria. The day is celebrated in 20 different countries and has been a growing traditional day since its inaugural day in 2008.
Last year Real Groovy crowd’s lasted until after 5 pm, their basement was filled with between 100-120 people all day, and 50-75 more shoppers squeezed into the upstairs section. This year the store is expecting an even bigger number as preparations have started earlier in the month.
The store prides itself around the non-commercialisation of the day and this year is focusing on giving back to the community and their large customer base.
Joining up with The Clean and The NZ Music Foundation, the store is creating a package that includes art among other items available to win throughout the day. The day also includes live music and on-site food trucks.