HomeNEWS2016 in retail: Most overhyped innovation, and biggest issue

2016 in retail: Most overhyped innovation, and biggest issue

The most overhyped innovation award

Winner: Pokémon Go

When augmented reality mobile game Pokémon Go hit the app store in July, retailers scrambled to find a way to jump on board its bandwagon. However, the initial craze was just that – a craze. With monthly users dropping from 50.2 million on August 12 to 32.4 million on September 10, it’s safe to say this mobile app was a bit of a fad and not worth investing serious time and money into.

Runner up: Drone deliveries – does anyone really care whether their pizza is delivered to them by drone or by car, so long as it gets there in time?

The biggest issue in retail award

Winner: Ethical fashion

If there was an issue that dominated the retail agenda this year, it was ethical fashion. Glassons worked hard to improve on its 2015 F grade in an ethical fashion survey and was awarded a C+, while a fast fashion documentary, The True Cost, screened at the same time as H&M’s opening in Sylvia Park, and a flurry of apps and websites educating consumers on ethical retailers launched in New Zealand. Don’t expect consumer interest in this topic to go away anytime soon.

Runner up: Increased competition from online and international retailers.

This story originally appeared in NZ Retail magazine issue 747 December 2016 / January 2017

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