Massey University's associate professor of retail management, Jonathan Elms, had the pleasure of attending the 17th Asia Pacific Retailers Convention & Exhibition (APRCE) held in Manila, the Philippines at the end of last year. Here are his thoughts on the experience.
At Retail NZ’s shop.kiwi event yesterday, leaders from the fashion, food, furniture and education industries shared the wisdom they’d gained about the retail sector. The topics they spoke about varied, but one shared thread of thinking was clear – customers are in control, more so
Toy making giant Mattel has given one of its classic toy models a modern makeover by creating a 3D printer for kids. ThingMaker is the high tech version of the 1960’s original, allowing kids to create toys of any shape via their phones or tablets.
Customers have changed since the recession and retailers have to keep up with them, the CEO of the US National Retail Federation said at Retail NZ's shop.kiwi event yesterday. He says there’s been a shift to more experiential spending, rather than spending on material goods.
As lovers young and old were celebrating their affections for one another yesterday, brands too made the most of Valentine’s Day by shooting their spend-inducing arrows at susceptible couples. Here are a few examples of how brands attempted to court couples’ wallets this year.
There’s nothing like love to get people prying open their wallets, and data from Paymark confirms as much. February 14th boosted the sales of the jewellery, music, restaurant and movie sectors in New Zealand, with all experiencing strong sales growth.
The streets of Cuba, the vistas of Rio De Janeiro and the desolate Salt Flats of Utah are just some of the breath-taking landscapes Hallenstein Brothers has featured in its advertising. Now, its latest campaign takes the viewer on a short trip through Morocco and