Though traditionally, the over-45 demographic hasn't been seen as a "sexy" demographic to target by advertisers and brands, recent statistics show this group is wielding a large chunk of money and is looking to use it. News Works has just released information revealing the over-45s
Tauranga’s property boom has made its way into retail, with Kmart due to open a store in Bethlehem’s $15 million redeveloped town centre. The town is short drive to the west of Tauranga’s CBD. Plus: Kiwi customers are campaigning for the retailer to bring its
Consumers have some strange dispositions when it comes to pricing - for example, they're more inclined to buy something when its price ends in .99. Vend's retail expert, Francesca Nicasio, explores the secrets to pricing retail stock in a way that's irresistible to customers.
Craft and home interior store Spotlight is celebrating its 20th birthday this month, but there’s no signs of it being left in the past. DIY and craft activities are as popular as ever thanks to websites like Pinterest and Etsy, and the social-media savvy company
Colour-matching system Pantone is well-known for leading the way in colour trends. This year, it announced two complementing shades as its ‘Colour of the year’ – rose quartz, and a lilac blue named Serenity. Its colour expert Lee Eiseman spoke at the 2016 International Home
Brooks Sports is a US retailer based in Seattle which sells products aimed at runners. The 436 square metre headquarters and flagship space it has recently opened is designed to be an extension of an outdoor running trail, and boasts features such as a ‘guru