How to cope with Christmas
‘Tis the season to be jolly, but the merriest time of the year for most can be an incredibly stressful time for retailers.
Retailers rely on catalogues
The Australasian Catalogue Association shares the facts behind the success of catalogues and mailers in the Kiwi retail market.
Bed Bath & Beyond refreshes its New Zealand website
Homewares chain Bed Bath & Beyond has 57 physical stores around New Zealand, but after seeing online sales grow by 40 percent in 2016, is capitalising on this by investing in a new ecommerce website.
Hallenstein Glasson announces its new CEO
Hallenstein Glasson has named its new CEO that will head the business, following long-time CEO Graeme Popplewell's resignation in November. The former president and managing director of Toys 'R Us Japan, Mark Goddard, is taking over the reins of the apparel company.
Retail marketing expert Curt Munk on the modern-day shopper, the best campaigns of the year and how to nail your marketing strategy
Competition is fierce in retail marketing with so many channels to engage shoppers on. We spoke with Curt Munk, head of strategy at FCB Red, the retail strategy division of the global marketing agency, about the future of shopper marketing. Munk has worked on marketing,
The enduring power of the letterbox
There’s more to mailers than meets the eye. Savvy retailers are still using this unsexy medium very effectively.
Six steps to a successful mailer campaign
It’s clear that letterbox marketing is alive and well, but there is a number of important steps that retailers can take to make their campaigns even more effective.
Show me the Pokémoney
Pokémon Go is perhaps the most addictive thing in mobile games right now. Bayleys commercial, retail and operations director Lloyd Budd explains the phenomenon.
Supercharge your store with design
As consumers turn to the internet for more and more of their needs, design has become more important in physical spaces.
The new face of catalogues
New Zealand consumers are changing fast - and if retailers are to stay relevant, they need to change too. So at Reachmedia we’re making changes of our own to give you the greatest opportunity to keep generating and growing sales in this rapidly changing market.