Hotfoot general manager Fiona Kerr recently took a leave of absence from shopping, much to the surprise of others around her. But a brand marketing leggings on Facebook cut through the advertising clutter around her and made her break no-spending period. Was the marketing tactic
In a series of articles run in The Register's print magazine, NZ Retail, Sarah Dunn considers the practical realities of launching a boutique retail operation. To help visualise this, Dunn made up an imaginary retail proposition called Scribble Kitty - it's a utopian palace combining
Pumpkin Patch’s 25th year in business will be its last. The listed childrenswear retailer has appointed administrators and it understands its bank has appointed receivers.
Point of sale systems are the brain of a retail store. Sarah Dunn looks at how the right system could support her imaginary retail proposition, Scribble Kitty - a comic shop and cat cafe hybrid. This article is one of a series exploring the practical
Since the early 2000s, the word ‘cloud’ has slowly crept into our collective vocabulary. This technology is now here to stay, but what exactly is it? And how is it benefiting SMEs and retailers based in provincial New Zealand?
Convincing consumers to spend a little extra on what are standard grocery items—bacon, ham, fresh pork, sausages, eggs and chicken—is never easy, but this is exactly what Freedom Farms has managed to do over the last decade.
It’s official: tourism is booming in New Zealand, and tourism spend is projected to rise. At the same time, New Zealand’s local government elections are taking place this year. Prior to the local body elections last month, Jenny Keown asked mayoral candidates from our top
Opening a boutique retail store is a bucket-list item for many people, but the reality is more complicated than many prospective retailers imagine. The Register editor Sarah Dunn dares to dream. In this section, she looks at ecommerce.
In a series of articles run in The Register's print magazine, NZ Retail, Sarah Dunn considers the practical realities of launching a boutique retail operation. To help visualise this, Dunn made up an imaginary retail proposition called Scribble Kitty - it's a utopian palace combining
Australian footwear and apparel retailer R.M.Williams is best known for its handmade ankle boots, but it’s now expanding its Antipodean appeal across the globe. Sarah Dunn introduces its first Wellington store.