Secret shopper is a chance for retailers to hear New Zealand shoppers’ thoughts on their best and worst retail experiences, most-wanted products and more. This edition features Megan Robinson, the founder and editor of Thread, an online fashion magazine named for a clothing boutique she ran on Auckland’s North Shore.rn
What was the last purchase you were excited about, and why?
I got a longsleeve black lace dress at Savemart for $7.99 and I was excited because who doesn’t love a lace dress? And you can’t go wrong with a LBD.
Can you tell us about a retail experience you’ve had that was exciting or interesting?
Buying any kind of food packages in Japan without knowing what’s really inside.
What was your worst retail experience?
I bought food to take away on Sunday and my lunch wasn’t inside when I got to our picnic. So disappointing.
Can you think of any item or service that would be useful to you but
doesn’t exist yet?
Everlasting wine bottle.
What’s an item that you’re planning on buying soon?
A dress to wear to the local Emmys party.
What’s your favourite store?
Liberty of London
This story originally appeared in NZ Retail magazine issue 746 October / November 2016